Marketing Consultant – Strategic Planning – Digital Marketing

MARKETING WISE

ABOUT US
about

What We Do

Marketing Wise is a Melbourne based consultancy that works with businesses Australia-wide. Engaging our expertise empowers organisations to achieve their marketing goals through the most effective marketing strategies and results driven marketing techniques.

MARKETING CONSULTING

A marketing consultant can help get results by bringing proprietary knowledge and expertise, as well as inspiration, insightfulness, new ideas and vision. We provide advice and consulting in many areas of business and marketing, as well as provide mentoring and training to marketing teams or individuals to increase internal capabilities, motivate and build confidence.

STRATEGIC PLANNING

Growth, ROI and profitability depend on sound strategic planning, yet many companies do not approach their business and marketing activities strategically or with proper research or planning. We believe strategic planning is the linchpin of any successful initiative in business and therefore produce intelligent, innovative, thorough business and marketing plans that get great results.

DIGITAL MARKETING

Digital marketing is the fastest, most effective way to reach your customers. We combine the right strategies with the right digital media mix for your business to attract more and better quality enquiries, marketing qualified leads and conversions. Because every business is unique, we work with the most appropriate digtial channels & tools, and focus heavily on User experience.

PROJECT MANAGEMENT

Having an expert to manage your marketing project will streamline the process of planning, organising, motivating and controlling resources such as budgets, timelines and team members. We bring years of project management experience and work closely with our clients from strategy through implementation. A professional project manager ensures marketing projects are a great success.

our-mission

Connecting Businesses with Customers in Powerful and Profitable Ways.

clients

Our Clients

Marketing Wise has worked with a broad range of businesses. Our clients include Multinationals, SMEs, NGO’s, consumer brands and fast growth start-ups across a variety of industries, as well as other digital agencies and marketing companies.

  • Trevilla Engineering
  • Tapendium
  • IHG
  • Crowne Plaza
  • Holiday Inn
  • Intercontinental
  • All Over Bins
  • Ansell
  • AnsellCares
  • DrinkWise
  • Benie
  • Melbourne Cocktails
  • Instinct Events Entertainment
  • poppits
  • Greenline
  • Luxury Beauty Concepts
services

Our Services

marketing-consultant

Meet Our Lead Consultant

MELISSA HOW is a Marketing Consultant that helps businesses increase customer connections through Strategic Planning and best practice Digital Marketing.

Prior to launching Marketing Wise, Melissa fulfilled a successful corporate career in marketing and business development where she discovered her passion for digital marketing. The flexibility, effectiveness, cost-efficiency and measurability of online channels and systems made it obvious that digital was the future of marketing.

Melissa founded Marketing Wise in 2010 to help more businesses successfully transition into digital marketing. Today, the majority of Melissa’s new clients contact her because they realise the value in having the support of an expert.

With two Masters degrees, Masters of Entrepreneurship & Innovation and Masters of Commerce (Marketing), Melissa is recognised both in commercial and academic circles for her expertise in marketing. She has lectured at Swinburne and RMIT Universities and received strong recognition for her achievements in digital marketing, integrated marketing communications, strategic planning, consumer behaviour and entrepreneurial marketing.

testimonials

Testimonials

  • A passionate and committed digital marketing specialist, Melissa delivers. An integral partner in our team, Melissa plays a vital role as a navigator and guide in assisting Ansell develop and implement an effective online program. As conventional marketing becomes less and less relevant, Melissa’s strategic insights and practical contributions are generating genuine business value.

    Mitchell Mackey
    Marketing Director, Asia Pac

  • Having engaged Melissa and benefited from her expertise during my time at Ansell, I quickly introduced her as a digital consultant to IHG in Victoria. She has played a vital role in helping us to develop our digital strategy and setting up our new websites for InterContinental Melbourne The Rialto, Holiday Inn Melbourne and Crowne Plaza Melbourne.

    Fiona Cubitt
    Director of Marketing

  • Melissa is a total professional when it comes to Digital Marketing and Advertising. Her knowledge and direction in this area has taken my business to the next level. The high quality of my website is a direct result of Melissa’s knowledge and experience.

    Kurt Zanker
    Managing Director

  • Melissa is far more than my Marketing Consultant. I look to her as my mentor and guiding star for marketing, digital, online & strategy. Melissa is a true professional and expert in her field, but what sets her apart is her personal approach, relationship management and work ethics.

    Katie Hokin
    Marketing Manager

  • Melissa is a passionate digital marketing professional with a great strategic mind who delivered a highly effective digital strategy to DrinkWise Australia. She is dedicated and great to work with. I highly recommend a call to her when starting a new project.

    Damian Troselj
    Digital Marketing Manager

  • I have known Melissa for a number of years and have worked with her during my time at both WhiteRhino Creative and later IHG. Here she was integral in the development of new independent websites and worked closely with a number of internal stakeholders to ensure their ongoing success. I have always found her to be extremely generous with both her time and knowledge and have personally benefitted from her professional support.

    Grace Taylor
    Marketing Communications Coordinator

  • A passionate and committed digital marketing specialist, Melissa delivers. An integral partner in our team, Melissa plays a vital role as a navigator and guide in assisting Ansell develop and implement an effective online program. As conventional marketing becomes less and less relevant, Melissa’s strategic insights and practical contributions are generating genuine business value.

    Mitchell Mackey
    Marketing Director, Asia Pac

  • Having engaged Melissa and benefited from her expertise during my time at Ansell, I quickly introduced her as a digital consultant to IHG in Victoria. She has played a vital role in helping us to develop our digital strategy and setting up our new websites for InterContinental Melbourne The Rialto, Holiday Inn Melbourne and Crowne Plaza Melbourne.

    Fiona Cubitt
    Director of Marketing

  • Melissa is a total professional when it comes to Digital Marketing and Advertising. Her knowledge and direction in this area has taken my business to the next level. The high quality of my website is a direct result of Melissa’s knowledge and experience.

    Kurt Zanker
    Managing Director

  • Melissa is far more than my Marketing Consultant. I look to her as my mentor and guiding star for marketing, digital, online & strategy. Melissa is a true professional and expert in her field, but what sets her apart is her personal approach, relationship management and work ethics.

    Katie Hokin
    Marketing Manager

  • Melissa is a passionate digital marketing professional with a great strategic mind who delivered a highly effective digital strategy to DrinkWise Australia. She is dedicated and great to work with. I highly recommend a call to her when starting a new project.

    Damian Troselj
    Digital Marketing Manager

  • I have known Melissa for a number of years and have worked with her during my time at both WhiteRhino Creative and later IHG. Here she was integral in the development of new independent websites and worked closely with a number of internal stakeholders to ensure their ongoing success. I have always found her to be extremely generous with both her time and knowledge and have personally benefitted from her professional support.

    Grace Taylor
    Marketing Communications Coordinator

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